
It’s no secret around here that I love Scandinavian design. I’m always fascinated with the contrast between where I live now (Florida), where I was born (Mexico) andย where my family tree is rooted (Sweden and Finland, among other places). The contrast is especially vivid at wintertime during theย annual Scandi Christmas series,ย as I’m sitting here in the subtropics, blogging about the subarctic.


Denmark-based Smรฅfolk, one of the Scandinavian brands I love,ย drew me in a long time ago with their iconic apple design and bold 70s-leaning patterns. And I can’t help feeling like the designers behind Smรฅfolk really gets it when it comes to kids clothes — the designs are bright, fun, stylized, and (what a novel idea!) actually appeal to the children for whom they’re designed.











Had you heard of Smรฅfolk before today? I’d love to see this established brandย take off in the United States, too. ย I feel like there’s such a big space in the children’s market here for this genre of clothing, and styleย this good deserves to go global, don’t you think?
GET THE LOOKย :: Apple Sweatpantsย | Leopard Sweatshirt Dressย | Yellow Horses Dressย | Anniversary Edition Cars Teeย | Grey Sweatpants with Orange Appleย | Yellow Velour Sweatpants (not pictured)
Smรฅfolk Website | on Facebook | on Instagram
Disclosure of Material Relationship: I received clothing from Smรฅfolk in exchange for this blog post. I did not receive monetary compensation and was not required to present or promote any specific products, nor was I required to express any particular viewpoint. All the photographs, opinions, and experiences shared here are in my own words and are my own honest evaluation. Please be assured, I only accept sponsorship opportunities for brands I personally use and/or would recommend to close friends and family, and I will always disclose any such relationships.


































