Little Style, Poetry & Words

LITTLE STYLE :: When it comes to LEGO® bricks, pink is just another color

Modern legos for girls

This is my daughter. That is her LEGO collection.

You may notice a light smattering of pink.

Ah, pink. Nothing gets bloggers’ undies in a bunch faster than the mention of pink LEGO bricks. I might even lose my blogger card.

Can you imagine the kerfuffle in 1962 when LEGO introduced motors? The audacity! The nerve! The beginning of the end of children’s creativity!

Thankfully, there were no bloggers in 1962.

So, let’s skip forward a bit and start where most of the LEGO diatribes begin: the now infamous 1981 LEGO ad. It’s completely endearing and delightful! And it advertised universal building sets. The universal building sets were awesome.

LEGO 1981 ad

But pink bricks alone hardly will destroy a girl’s — or boy’s for that matter — childhood.

Pink is just a color.

By vilifying pink LEGO sets, we give a color (a color!) far more power than it ever should have. When we gasp at pink bricks, we’re saying the toy is more powerful than the imagination of the child playing with it.

Let’s chill out. It’s just pink. And besides, this color isn’t the worst thing Lego is introducing to our children. I present to you . . . The Simpsons in LEGO form, coming February 2014.

So, let it go. Shake your pinkophobia out.

In a few more days we’ll all have something else to blog out.

New Legos are not harming little girls. Pink is just a color