It’s no secret around here that I love Scandinavian design. I’m always fascinated with the contrast between where I live now (Florida), where I was born (Mexico) and where my family tree is rooted (Sweden and Finland, among other places). The contrast is especially vivid at wintertime during the annual Scandi Christmas series, as I’m sitting here in the subtropics, blogging about the subarctic.
Denmark-based Småfolk, one of the Scandinavian brands I love, drew me in a long time ago with their iconic apple design and bold 70s-leaning patterns. And I can’t help feeling like the designers behind Småfolk really gets it when it comes to kids clothes — the designs are bright, fun, stylized, and (what a novel idea!) actually appeal to the children for whom they’re designed.
Had you heard of Småfolk before today? I’d love to see this established brand take off in the United States, too. I feel like there’s such a big space in the children’s market here for this genre of clothing, and style this good deserves to go global, don’t you think?
Disclosure of Material Relationship: I received clothing from Småfolk in exchange for this blog post. I did not receive monetary compensation and was not required to present or promote any specific products, nor was I required to express any particular viewpoint. All the photographs, opinions, and experiences shared here are in my own words and are my own honest evaluation. Please be assured, I only accept sponsorship opportunities for brands I personally use and/or would recommend to close friends and family, and I will always disclose any such relationships.