Category: Little Style

It’s time for another installment of Conversations with Designers! My aim with this series is to inspire and encourage fellow creatives — and either introduce you to talented people you might not have otherwise met, or help you get to know your favorite creatives even better.

Today, we’re talking to Ieva from the gorgeous brand Mummymoon about the clothing business she runs alongside Vėjūne. Ieva lets us take a peek at her creative process, and shares how she’s influenced by her children, the country of Lithuania, and trends — or the lack thereof.

Welcome, Ieva! Let’s talk about your clothing brand. What prompted you to start Mummymoon?
Boredom. I am very active in nature, I have to be busy 12 hours a day – it makes me feel complete. After I had my first baby, when I got used to being a mother, I came to realize that I struggle with just being at home all the time. As she got older, I found it difficult just being at home or playing outside with my daughter. I started to express myself here. I always wondered what I would do when my children get older. Maybe back to making films, or interior designing or even photography? But it happened, when another life was growing inside me, I felt a desire to start sewing and making clothes for little people. It was only one example of this kind of business in Lithuania at the time – MUKU, so it was hard to imagine it will grow into something big one day. It was more like a hobby for me, a way to express myself. However, looking back now, we have our distributors and agent in Korea, Japan, have a little shop in the capital of Lithuania – Vilnius. We have teamed up with other 6 designers and opened a YéYé store in Paris. So I can firmly say – don’t be afraid to dream as dreams come true!
Nuobodulys. Esu begalo veikli, turiu buti uzimta aper diena 12 val. ir tik tada jausiu pilnatve. Kai atsirado pirmas vaikas, kai apsipratau su motinos role ir supratau, kad paagus dukrai man darosi anksta buti vien tik namuos ir lauke kartu su vaiku – emiausi realizuoti save cia. Iki to laiko masciau, kur eisiu, kai vaikai paaugs. Ar atgal prie kino, ar prie interjeru, ar..fotografija? Bet taip nutiko, kad pastojus ir pradejus glausti pilvelyje antraji vaikuti Rapola – mane kazko pradejo traukti siuvimas ir mazuju rubeliu kurimas. Lietuvoje tokio verslo pavyzdziu buvo tik vienas – MUKU, tad buvo ganetinai nedrasu svajoti apie kazka daugiau, nei hobis. Bet siuo metu mes turime distributorius Korejoje bei Japonijoje, turim parduotuvele Lietuvos sostineje Vilniuje, bei kartu su 6 dizaineriais ikureme Paryziuje YéYé store. Tad…reziumuoti galiu drasiai, kad svajoti reikia! Svajones pildosi!
Walk me through your creative process — I guess you could call this the “Which came first, the chicken or the egg?” question. Do you have a finished product in mind from the start, and then execute a series of steps to achieve this? Or do the ideas evolve and take life as you go through the creative process?
Sometimes the egg comes first, sometimes the chicken. Creation is like life, it falls into how you live the time. Our creative process is based on our children’s moods or if we simply have time to create or not. It might not sound very interesting but you would not like to hear a fake, made up story, would you?
You can never know how one or the other item of clothing, a detail, a shade will come into life. I always sit down with a pencil and a piece of paper when I get a chance. The desire to create…it is always there, it never goes away. Sometimes I get angry with myself for not making more time for this but I want to give myself to my children first and then to other part of my life – mummymoon.
Kartais nuo kiausinio, kartais nuo vistos. Kuryba kaip ir gyvenimas. Kiekvieno susidelioja taip, kaip pats gyveni. Musu gi – viskas pagal vaiku nuotaika. Yra ar nera laiko. Skamba labai neidomiai, bet ar jus norit pagrazintos istorijos?:)
Niekada negali zinoti, kaip atsiras vienas ar kitas rubas. Viena ar kita detale. Vienas ar kitas pustonis. Sedu prie popieriaus ir piestuko kai tik yra tam laiko. O noro…jo yra visada, jis niekur nedingsta, kartais pykstu ant saves, kad nepasidarau jo daugiau, bet norisi atsiduoti vaikams, o tik tada savo gyvenimo kitai pusei – mummymoon. Continue reading “DESIGNER SPOTLIGHT :: A Conversation with Lithuanian Childrenswear Designer Mummymoon” →