It’s January, so like millions of other Americans, I have all sorts of ideas in my head about things I need to organize. My need to de-clutter kicks into overdrive every year when I’m putting away the Christmas decorations. (Which I haven’t actually started yet, by the way. But I haven’t even been home for a full week yet, so I think that excuses me. For now.)
My desire to organize and rearrange spills over into the digital realm. I need to clean out files I don’t need anymore, because my poor iMac is choking and needs more space. (Anyone else notice that it’s way harder to organize virtual file folders than it is to clean out a junk drawer? Or is it just me?)
And, I feel the itch to reevaluate — and redesign — this blog. During 2012, this blog grew by leaps and bounds, a dramatic jump up from the year before. But then, throughout 2013, traffic remained exactly the same as 2012, almost to the digit. Sure, I maintained the growth this blog saw in 2012, but I feel like I didn’t really build on it throughout 2013. So that’s kind of discouraging — to get to the end of the year and look back and realize this blog didn’t reach the kind of growth I wanted it to.
Interestingly, though, engagement across social media skyrocketed during that time — with Instagram, Twitter and Facebook chatter climbing up the charts. I think a lot of that has to do with how we spend our time online these days. Blogs are evolving as the internet becomes more and more saturated with content, and I am constantly trying to figure out what the “it” factor is that makes some blogs really take off while others remain stagnant.
So, in addition to doing a little visual spruce up in the coming weeks, I’m thinking hard about how I’m going to approach this blog and its content in 2014. I’m not going anywhere. I’ve been blogging since 2004 and couldn’t imagine NOT doing this. But I want to set some big, yet realistic, goals for Oaxacaborn in 2014.
I’m just not sure yet what they are.
What do you love most about this blog? What do you want more of? What types of posts could you do without? I’m all ears!